马云希望阿里巴巴能成为世界第五大经济体，目标拥有20亿用户。虽然阿里巴巴迄今尚未在欧美市场站稳脚跟，但人们依旧难以低估其国际化愿景。 the company that likes to think its a country...... 马云希望阿里巴巴能成为世界第五大经济体，目标拥有20亿用户。虽然阿里巴巴迄今尚未在欧美市场站稳脚跟，但人们依旧难以低估其国际化愿景。
Alibaba is the company that likes to think it's a country. Jack Ma, the former English teacher who founded the group, works the stage like a seasoned diplomat.In January he became the first Chinese businessman to sit down publicly with Donald Trump after the US election — a full month before the US president spoke to Chinese president Xi Jinping. Since then he has met the leaders of Argentina, Australia, Israel, Malaysia and Pakistan.
Mr Ma’s ambitions for Alibaba, the ecommerce company worth $309bn that began life in his Hangzhou apartment, are equally global. Come 2036, he wants sales across its platform to be bigger than the gross domestic product of the world’s fifth-biggest economy, outranked only by the US, China, Japan and the EU. It is aiming for 2bn customers, which on current numbers would be one in every four people on the planet.
Plenty of other Chinese companies have stumbled as they tried to expand overseas. Yet few observers are willing to bet against the group. “If globalisation got pregnant and had twin boys, they would be named Jeff Bezos [the Amazon founder] and Jack Ma,” says Michael Zakkour at Tompkins, a supply chain consultancy. “They are the perfect manifestation of globalisation 2.0.”
In China, Alibaba’s tentacles reach into almost every aspect of life: shopping, finance, chatting, healthcare, entertainment and news. You can go for weeks in China without cash, swiping your phone to pay for coffee, clothing or utility bills. So ubiquitous is Alipay, its online payment platform, that even some rough sleepers accept it.
Acouple of cousins in search of easy money in Hangzhou netted only about Rmb2,000 ($300) from robbing three stores, proof that Alipay and rival WeixinPay have disrupted the business of burglary.
Alibaba is responsible for one-tenth of China’s retail sales and has the biggest money market fund (Yu’e Bao has Rmb1.14trn under management). It is the company that chased eBayout of China and bested Yahoo, acquiring its operations there in 2005.
1.Core commerce and logistics
Alibaba.com, the original platform, along with Taobao, AliExpress, 1688.com, TMall.com and Tmall Global provides portals for business-to-business sales and for brands to sell to consumers, as Amazon does in the west. It also replicates the function of Ebay. Juhuasuan offers flash sales on various products. Cainiao is the logistics arm of Alibaba
2.Digital Media and Entertainment
The digital media division includes the YouTube-like video site Youku Tudou, Alibaba Music, a streaming service, and Tmall TV (OTT), a smart TV and streaming business. Alibaba Pictures Group is a film and television company. It also includes Ali Sports, which promotes and markets sports and esports across China.
The division includes Koubei, a local commerce platform, and Ele.me, an online food delivery platform. Alibaba’s online travel portal was renamed Fliggy last year, and is targeting the increasing number of Chinese who want to travel overseas.
4.Payment and financial services
Ant Financial originated from Alipay, which combines an online payments system and a digital wallet. It includes wealth management, private banking, credit scoring and financial cloud computing services.
5.Cloud computing, advertising and data management
Alibaba Cloud is China’s largest provider of public cloud computing, offering cloud infrastructure services similar to those offered by Amazon and Microsoft. Alimama.com is an advertising and data management platform. The huge volume of consumer data from other parts of the business enables Alibaba to help merchants better target their ad.
In its bid to increase its US presence, Alibaba has adopted a plan that it hopes will appeal to Mr Trump’s US, promising to create 1m US jobs by getting cherry farmers, dressmakers and possibly even candlestick makers to sell into China over Alibaba’s ecommerce platforms.
Step one takes place next month at an inaugural conference to showcase the initiative in Detroit — a former industrial city whose decline has been attributed by some to globalisation.